The salesperson in you does the marketing. The entrepreneur in you provides the data to the salesperson to create the marketing language. People buy the marketing language not the data.
Here is an example for you.
THE ENTREPRENEUR IN YOU
What do you do for a living?
The Entrepreneur answers: I am a life-coach.
THE SALESPERSON IN YOU
What do you do for a living?
The Salesperson answers: I provide resources for people to be able to create their personal happiness and increase their capacity to be healthier and better in their relationships with others.
WHAT IS MARKETING?
Simply defined, marketing is your attractive way of making people aware of how who you are and what you sell can help them solve their problems or live a better life.
The Key Ingredient In Marketing
CONSISTENCY
Be consistent with you message
Be consistent with your results
Be consistent with your free events
Be consistent with your marketing investment
THAT'S IT
The Number 4 in the list is all about having a specific budget for marketing on a monthly business. You can start with a small budget and increase the budget as you go. But be consistent.
PS: You express your marketing through your Ad or Advertisement. And the destiny of your Ad depends on algorithms. So, you want to make sure your message is clear and created from the perspective of the salesperson in you. Because it may take just one or two person for your business to take off through referrals. So, give a 100% chance to your Ad to make it through people's heart based on how you compose your message.
USE YOUR U.S.P
For your Ad to make it through people's heart, use your unique sales proposition. This is very important. The USP has some key layers you want to make sure you present in your marketing language.
LET'S TAKE THE EXAMPLE OF WHAT WE ARE SELLING
THE SALESPERSON IN YOU
What do you do for a living?
The Salesperson answers: I provide resources for people to be able to create their personal happiness and increase their capacity to be healthier and better in their relationships with others.
The Marketing Language
NOW, LET'S USE THE DOMINO PIZZA EXAMPLE
USP: Fresh and hot pizza, delivered to you in 30 minutes or less.
HERE ARE THE LAYERS
What are they selling?
Pizza
How would the customer experience the pizza?
Fresh and Hot
How long would it take?
30 minutes
How would they receive the order?
It will be delivered to them
The Marketing Language Applied #1
The U.S.P Approach
The Salesperson answers: I provide resources for people to be able to create their personal happiness and increase their capacity to be healthier and better in their relationships with others.
USP
Effective & Easy-To-Use Personal Happiness & Relationship Improvement Resources Shipped To Your Home In Less Than 3 Days or less.
HERE ARE THE LAYERS
What are we selling?
Personal Happiness & Relationship Improvement Resources
How would the customer experience the resources?
Effective & Easy-To-Use
How long would it take?
3 Days or less
How would they receive the order?
It will be shipped to them
EXAMPLE OF THE MARKETING ARTWORK
The Marketing Language Applied #2
The Question Approach
The question approach is to make the person think about the solution they are looking for or to make them see the challenge they are facing.
THE GOAL
The goal is to to help them create the answer in their mind as a decision to do something about the challenge to make their lives better. You ask the question and the answer with YES or NO in their mind.
SEE EXAMPLE BELOW
Are you looking for resources to enhance your personal happiness and improve your relationship?
SEE THE AD ARTWORK BELOW
PS: If you need help creating your marketing language, post in the comment box what you have already created and let us know what you need help with. Tell your team leader to inform us about your post and we will reply to you as soon as possible.
PERSONAL MESSAGE
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